BM_FallStrategies2020-FINAL

OPERATIONS

Wylaco Supply Co. DENVER AND GYPSUM, COLORADO For Colorado-based Wylaco Supply Co., business is booming. “I thought we were going to have the conversation about being able to keep the doors open due to government regulations,” says Denver branch manager Frank Curry. “But we just kept getting slammed.” Both Wylaco's Denver and Gypsum, Colorado, branches reduced store hours from March to mid-May and posted signs promoting social distancing and mask wearing. And in April, the Gypsum branch shifted to curbside pickup only for about a month, with customers calling in their orders. According to Curry, there were some customers who questioned the rules in Gypsum, but Wylaco is the only supplier in the area. “You would have to drive to Denver, which is a three-hour commute, to get what you need from somewhere else,” he says. “So everyone stuck to the rules.”

Read about Wylaco Supply Co. in the story “Expanding the Reach” on Page 34 .

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24 Fall 2020 • Hardlines Strategies

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