BM_FallStrategies2020-FINAL

Building an Online Brand Curry has worked in the home improvement industry since 1994. He worked as a building inspector for the town of Parker, Colorado, and also owned his own plumbing business. In 2009, when the opportunity arose for him to join Wylaco, he began working in outside sales. Soon though, he found his niche creating the company website after teaching himself how to build webpages on nights and weekends in a friend’s basement. “As funny as it sounds, the brick-and-mortar Wylaco operation started out of the back of a trailer, and wylaco.com started out of a basement,” Curry says. When he launched the Wylaco website in 2009, it was a simple information page with a shopping cart. Within six months, online sales became a focus for the website when Curry realized they could make money from it. “I started devoting more and more time to the website and adding products to it. It’s just grown and grown,” he says. “Right now, we offer more than 15,000 products online.” Curry says online sales grew by 20 percent once he began listing Blish-Mize products on the Wylaco website. Nine times out of 10, he says, he can find a better price from Blish-Mize. And also nine times out of 10, the products will ship the next day.

Wylaco Supply Co. first opened for business out of the back of a trailer in Denver in 1972. Its three founders came up with the company name Wylaco by combining their respective birthplaces: Wyoming, Louisiana and Colorado.

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