Dealer Guide 1.2.2013

Strategic Mapping

Strategic Mapping

Geographic Analysis ■ Understand your market & evaluate your current site… Define your trade area ■ To expand your business, acquire a new business or consolidate existing business ■ Determine how your store fits against your competition in your trade area Consumer Segmentation, Analysis & Targeting ■ Help you understand who your customer is in your trade are ■ Learn to target specific types of customers ■ Find out what your market penetration is & customers’ spending potential Business Segmentation, Analysis & Targeting ■ Find out your competition… Location analysis of your competition ■ Discover potential opportunities for growth with specific categories ■ See what future trends are developing in your marketplace ■ Support marketing and merchandising decisions Executive Summary ■ Based on the trade area you specify, automatically summarizes the data within that trade area. This eliminates any chance of misinterpretation. Census Demographic Overview ■ Gives detailed information regarding the full demographics of a given trade area. Demographic Trend Information ■ Assists in forecasting trends in any given trade area. From this report, much can be learned from population, race, age, income etc. Expenditure Report Hardware Store ■ Consolidated important information a Hardware Store desires. Specific information on trade area population, households & expenditure potential by product categories. Expenditure Report Home Center ■ This report consolidated important information a Home Center may desire. Specific infor- mation, regarding trade area population, households and expenditure potential by Home Center product categories are included in this report. Demographic Snapshot ■ This report summarizes all pertinent demographic and trend information a store may desire to see. It takes elements of the above reports and puts it in a one page, concise form. Using accurate information about your market is key to making better business decisions. You make the call..loads of information or a very precise synopsis. Strategic Mapping delivers cus- tomizable reports, executive level summaries, data exporting and presentation quality maps. For more information, ask your local Blish-Mize Sales Representative or call 800-995-0525 Ext. 167.

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