Fall 2013 Hardlines Strategies

ADVERTISING

Mobile Devices One of the biggest enhancements to the On-Demand program is that your ad can be viewed on a mobile device, too. Mobile devices have presented a new challenge for advertising. While your website may look great on a traditional computer screen, it will look a lot different on a tablet or smartphone. Shoppers who navigate to their favorite retailer’s website with their smart- phone won’t stay there long if the website is difficult to read because it isn’t compatible with a mobile device. The new enhance- ments to AdViewer solve that problem. “AdViewer makes your ad mobile-ready,” says Maude. “It’s easily viewable on tablets and phones.”

Services booth with answers to all your questions and demonstrations of the On-Demand program, which include AdBuilder and AdViewer. Whether you’re new to the program or an avid user, stop by the booth to see updates to the system. While there are many different advertising options available, Blish-Mize is committed to helping you find the one that works the best for you, then making the process of creating that advertising as simple and cost-effective as possible. “We want to introduce you to the many options available on the digital side of advertising,” she says. “It’s important for you to start making the jump into social media because that’s the way advertising is going in today’s marketplace. It will be increasingly important as you stay relevant to your customers.” For more information, please contact Jody Maude at jody.maude@daonline.com.

How to Get Started If you’ve not yet tried electronic

advertising, the upcoming Blish-Mize Fall Buying Market will be a good place to get started. Maude will be in the Retail

The On-Demand program allows you to format your ad so it’s viewable on a mobile device.

We have all the Brands your Paint Department needs in Booth 425 !

30 Fall 2013 • Hardlines Strategies