Fall 2014 Hardlines Strategies

MARKET PREVIEW

Customers can purchase as many assortments as they’d like, but only one of each. Assortment Central will be located right at the entrance to the showfloor. Don’t miss the opportunity to refresh or renew these categories at a very small investment. sure to keep an eye out for Hardware House products, a Blish-Mize brand that has prov- en to be very popular with retailers. “Hardware House was introduced a few years ago and is a program that contains a strong number of SKUs across a variety of categories,” says Hardware House Merchandising Manager Dennis Bigler. “The value-priced products are very popular among customers and offer strong price points for you.” There will be a number of deals at the Market featuring Hardware House prod- ucts. For example, there will be a 12-foot bath program that, between a show deal and spiff special, will be offered for 50 percent off. Don’t miss this chance to check out what’s available with Blish- Mize’s brand of products. Advertising Now is the time to start planning your marketing program for 2015. During your time at the Market, stop by the Retail Services booth and speak with Advertising and Communications Manager for Distribution America Jody Maude, or Blish-Mize Retail Marketing Supervisor Cindy Kane, either of whom can help you make plans for the coming year. While Blish-Mize continues to offer you traditional advertising options such as print circulars, bag stuffers and mail- ers, don’t miss out on the host of other opportunities to reach your customers. More consumers these days are going online to plan their home improvement purchases, and Blish-Mize has been developing ways to help you reach customers there, too. The AdViewer module, part of the Blish-Mize AdStudio program, allows you to convert your circular and flier promotions to your Hardware House As you walk the showfloor, make

Blish-Mize Fall 2014 Market Schedule of Events: Please join our Vendor Partner, Variety Distributors, in the Ballroom of the OPCC! Friday, Sept. 19, 2014 8:30 a.m. Market Opens 12-12:45 p.m. Lunch 5:15 p.m. Cash Coupons Drawings 5:30 p.m. Market Closes 5:30-8:30 p.m. Dinner 6-6:45 p.m.

Customer Appreciation Jack Stack BBQ and music from KOKOMO

Saturday, Sept. 20, 2014 7:30-8:15 a.m.

Homemade Cinnamon Rolls, served while they last!

8:00 a.m.

Market Opens

12-12:45 p.m.

Lunch

2:45 p.m.

Cash Coupons Drawings

3 p.m.

Market Closes

The Market offers retailers an opportunity for one-on-one time with vendors and Blish-Mize staff.

24 Fall 2014 • Hardlines Strategies