Fall 2017 Hardlines Strategies

In-Store Vs. Online: By the Numbers Even as you learn some new ideas from online retailers that you can implement in your store, don’t forget about the advantages you already have over these retailers, such as strong product knowledge and excellent customer service. After all, that’s what your customers are looking for. Retail Dive, a website that covers retail industry news and provides original analysis, earlier this year conducted a consumer survey that explored consumer shopping habits. One question was why consumers still choose brick-and-mortar stores over online businesses. Here’s what they had to say:

62%

49%

20%

18%

13%

7%

See, touch, feel and try out items

Take items home immediately

Return items more easily

Enjoy in-store experiences

Pose question to store associates

I only shop online

Source: Retail Dive Consumer Survey, Fielded by Google Survey

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