Fall 2017 Hardlines Strategies

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Promote Events Promoting events you’re hosting or attending is a quick way for your customers to engage and talk about your business. Communication Never underestimate the importance of communication with a large group or a single customer through Twitter. If a customer tweets you a question or a concern, a simple, prompt reply can go a long way in terms of customer loyalty. “While this might seem like a simple idea, it is important to follow your customers to display that you truly care about their interests.” Customer Service Fairly recently, Twitter implemented the option to let users know whether an account provides support. This allows customers to click on a button on your

Job Openings Share new roles by posting links to apply for open jobs at your business directly on your page. This will increase the chance of hiring more technologically savvy employees. Remember to use tools like analytics to discover just how well your job openings are being received. Find Blish-Mize Online! Blish-Mize is now on Twitter! Follow us at @blishmizeco. The first 10 Blish-Mize customers who follow us on Twitter will win a Blish-Mize hat!

account and will indicate when an exact response time will be given. This can be turned on and off based on customer service availability hours. Visual Appeal Twitter allows you to customize the look and colors of any aspect on your page. You can also upload your company’s logo as the background or header. Using your company’s colors will help your account look professional and unique. Follow Customers While this might seem like a simple idea, it is important to follow your customers to display that you truly care about their interests. Building a strong online relationship will lead to an even stronger business link. Offer Special Deals to Followers Special sales and deals that are exclusive only to your Twitter followers will not only bring people into your store, it will also increase your followers. Doing this periodically is a great way to measure your online engagement.

6 Fall 2017 • Hardlines Strategies