Fall 2018 Hardlines Strategies

Digital Marketing and Your Small Business At the Buying Market, learn more about different types of digital marketing, including search engine marketing, Facebook marketing and email marketing.

“These three top types of proven digital marketing strategies directly contribute to your bottom line,” Randolph says. ”This session will equip you with actionable strategies you can put to work right away. Make every minute and dollar you invest in marketing count!”

Marketing expert Jeff Randolph will speak at the Market about these types of marketing and how they can positively impact your business and its online presence. Search engine marketing includes location listings, such as Yelp, Apple Maps and Google. It includes a balance of paid (such as Google AdWords) and unpaid (such as search engine optimization, or SEO) marketing. Email marketing helps you connect to your best customers by delivering valuable content to your target audience.

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