Fall 2019 Hardlines Strategies

plans for our Buying Markets, and it’s because our MVP sales event hosts a fun experience that customers also get value out of because it’s a buying event,” says Blish Connor, director of communications for Blish-Mize. “The MVP is not only fun; the deals are incredible. You cannot afford to miss it!” The Savings Event will include 16 individual items with special pricing. Purchase any eight items to earn an additional $50 cash spiff. Purchase all 16 items, and you will receive a $100 cash spiff. These orders must be placed during the MVP Savings Event. “Having this kind of buying event right at the start of the Market experience is a great way to maximize our customers’ time with us,” says Cindy Kane, director of marketing with Blish-Mize. “We know how valuable time away from their businesses is, so we want them to have fun but also take advantage of deals that can set them up for a great few months once they get home.”

Speaker Schedule Don’t miss these educating and motivating speakers during your time on the show floor. Take a break from deciding on your buying plans to learn new strategies from industry experts.

Friday, Sept. 20 10 a.m. Five Ways to Protect Your Business From Amazon

Dan Tratensek, executive vice president of North American Retail Hardware Association and publisher of Hardware Retailing magazine Amazon has changed consumer expectations for more than just online shopping. Even brick-and-mortar retailers are being held to standards for price and product selection. Dan Tratensek talks about what today’s consumers expect from home improvement stores online and offers tips on what areas independent retailers can focus on to set themselves apart. 2 p.m. Digital Advertising 101 Jeff Randolph, vice president and director of client services, EAG Advertising Jeff Randolph has held strategic marketing positions in both large and small advertising agencies, with clients ranging from restaurants and entrepreneurial ventures to multinational telecom and regional banks. He’ll speak about how digital advertising can help your business make the most impact for online and in-store shoppers.

Customers can take advantage of educational seminars and speakers during the Market.

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