Fall 2021Hardlines Strategies

MERCHANDISING

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3 Tips to Merchandise Holiday Products T he fourth quarter is jam-packed with several major holidays, and some fun informal ones, making it an excellent time to boost sales with seasonal and holiday goods. Creative holiday merchandising highlights products and creates a festive atmosphere in your store throughout the holiday season. Check out the tips below to make your holiday merchandising work for you during this busy and festive time. Most Wonderful Time of the Year

Let shoppers browse. Consider setting up a section of your holiday goods like a boutique with items mixed together and displayed on tables or decorative shelves. This type of setup gives shoppers an opportunity to browse your selection and gives the store a high-end feel.

Add gift wrapping supplies. Especially around Christmas, add basic gift wrapping supplies—like wrapping paper and seasonal bags, tissue paper and tape—to your product offerings to increase transaction sizes and give your customers the extra convenience of having everything they need in one spot. Bonus: Consider offering gift wrapping as an added service during the holiday season. Make displays work twice as hard. Use displays that work for multiple holidays. Just because they’re called Christmas trees doesn’t mean you can only use them at Christmas. Put up a tree in October but decorate it with black and orange. After Halloween, switch to pumpkins and turkeys for Thanksgiving and then red and green for Christmas. You can even use the tree as a display, placing smaller products in the tree and larger items around it.

14 Fall 2021 • Hardlines Strategies