Fall 2021Hardlines Strategies

CUSTOMER PROFILE

Izquierdo and Almanza appreciate that Blish-Mize makes it easy for them to do business, helping with everything from finding new products to merchandising. “We don’t have to go to 20 different vendors, we can go to one and find everything we need for the store to keep it well-stocked and keep our customers happy,” Izquierdo says. Taking the Safe Bet Whatchamacallit focuses on selling tools for every need. With the boom in construction in Oklahoma City and throughout the country, Izquierdo felt selling tools was a sound option. “No matter who you are, at some point in your life, you’re going to need a tool” he says. “Tools were something I knew would last. It wasn’t going to be something we jumped into and had to close a few months later. Even through COVID-19, we were able to stay open because we were an essential business.”

Along with power and hand tools, Whatchamacallit sells implements for everything from lawn and garden to plumbing and electrical to automotive.

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