Fall 2021Hardlines Strategies

CUSTOMER PROFILE

So far, hand tools have been the biggest sellers in the store, and power tools have sold extremely well online. Along with those two big sellers, customers can also shop for tools for lawn and garden, automotive, welding, plumbing, electrical, painting and lighting. The store also sells tool storage and organization and has a large hardware department stocked with everything from door hardware to nuts and bolts. Medical device tools have become an unexpected niche category for the store and a surprise best-seller. “We carry medical instruments like hemostats, tweezers and scissors, and we’ve been shocked by how well they have sold,” Almanza says. The store’s stock continues to grow, with new items coming in every week. Izquierdo and Almanza work together to decide what products to carry, and they also rely on what their customers

Changing the layout of the store allowed Whatchamacallit to carry more products and still have room for larger items, such as tool storage, ladders and wheelbarrows.

STOP BY BOOTH # 415