Fall 2023 Hardlines Strategies

Above and Beyond Service The Petersons feel blessed when it comes to running a family business where everyone pitches in. Jeffrey and his father Dale are in charge of the store’s daily operations, and Joni can frequently be found at the store after she’s done teaching and on Saturday mornings. Journey and Jeremiah, the Petersons’ children, are teenagers and are finding their place in the family business, contributing to regular operations like assisting with deliveries and stocking. Joni’s parents, who are now retired, spend their free time helping in the business. Jeffrey’s mom, Carol Peterson, can be found sweeping the floor, taking out the trash and keeping the store tidy. The Petersons consider their customers to be an extension of their family and wholeheartedly embrace their small-town community, extending their unwavering support across various spheres including schools, churches, local organizations and community events. They also make an effort to be available outside of store hours for their customers. “Since we are a small community, we know everyone by name and they know they can reach out to us at any time of day to get what they need,” Joni says.

The Peterson family works together to keep their business running. From left to right: Jeffrey, Journey, Jeremiah and Joni.

Booth # 440

Hardlines Strategies • Fall 2023 29