Hardlines Strategies

VENDOR VIGNETTE

More Than a Market Building Opportunities Beyond the Market

Cool has worked with Blish-Mize for several years, representing manufacturers including Berryman Products and recently, Tick Mitt. Throughout his tenure, he’s become a familiar face at the Spring and Fall Buying Markets, where he says the opportunity to connect directly with customers and introduce new products is incomparable to other shows. “I’ve been attending the markets consistently for several years, and every show has been extremely productive,” Cool says. “The dealers are engaged, attendance is strong and the interactions with customers are always excellent.” Cool says one of Blish-Mize’s biggest strengths is the way it creates opportunities for meaningful conversations between vendors and customers. Through market programming, networking events and show specials, Blish-Mize retailers spend time learning about products and building relationships with supplier partners. “The way Blish-Mize brings dealers and vendors together is outstanding,” Cool says. “They do a first-class job of create opportunities for both vendors and customers throughout the company’s Buying Markets. S trong relationships are at the center of every successful business partnership. That philosophy has shaped JOSCO territory manager Denny Cool’s long standing relationship with Blish-Mize and has helped

creating an environment where everyone can connect.” That collaborative atmosphere has also created opportunities for Cool to bring new products to Blish-Mize dealers. Recently, Tick Mitt was featured at the Spring Market, where retailers had the chance to learn more about the product and explore how it could fit into their assortments. Cool credits the Blish-Mize team for being supportive and easy to work with throughout the process. “They’ve always been great partners,” Cool says. “The communication is strong, and they’re always looking for ways to help vendors succeed while bringing value to their dealers.” Cool also appreciates the accessibility of the Blish-Mize staff and buying team. The relationships built over years of working together have helped create a level of trust that benefits everyone involved. “It’s a very relationship-driven organization,” Cool says. “The people are professional, approachable and committed to helping their customers.” That culture extends to the dealers who attend the markets. Cool says Blish-Mize retailers consistently take time to visit with vendors, ask questions and learn about new products, creating a welcoming and productive atmosphere. “They have some of the best customers of any show I attend,” Cool says. “They’re friendly, engaged and genuinely interested in learning about products that can help their businesses.” As he prepares for future markets, Cool says he looks forward to continuing to introduce new products and strengthen relationships through his partnership with Blish-Mize. “The products are important, but the relationships are what make the difference,” Cool says. “Blish-Mize has built a culture around those vendor relationships, and that’s what makes working with them so rewarding.”

What started at home is now carried by families, pet owners, and outdoor enthusiasts who look out for each other with one small, powerful habit. From our home to yours—make the check, keep adventures safer. Stop by to chat with Denny and see everything Tick Mitt has to offer at Booth #113 at the Fall Buying Market!

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