HardlinesStrategies_Fall_2024
CUSTOMER PROFILE
Ealand says his relationship with the employees of the store isn’t just about business, it’s a friendship. “When my previous company went under, I visited the team at Baylor Lumber and told them about Blish-Mize,” Ealand says. “I felt we fit what they were looking for and they gave us a shot and haven’t turned back since.” Getting Outside Today, Baylor Lumber’s two biggest categories are builders hardware and lumber. But the store isn’t sticking with the products they’ve always sold. Over the last few years, they began offering outdoor kitchen supplies, expanding that department into an entirely new brand called Baylor Backyard. With their new product offerings, Baylor Lumber is able to attract more customers and showcase their service and ability to get unique products. Kolbasinski says it’s all part of the essence of Baylor Lumber. “We’re very personable and we like to have fun,” Kolbasinski says. “I think everybody that works here loves to be here and it reflects on the customers. We get a lot of compliments and we treat our customers like family. That’s what makes our business a place people want to shop.”
Baylor Lumber hosts a “family vacation” yearly where their employees and their families gather together and get to know one another.
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Hardlines Strategies • Fall 2024 33
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