Spring 2013 Hardlines Strategies

STORE PROGRAMS

Your Next Profitable Niche Five Reasons PartScription Should Become the Next Hot Category in Your Store W ould you like to expand your inventory by 9 million SKUs without

Thanks to a partnership between PartScription and Blish-Mize, now you can do both. PartScription offers an online cata- log of more than 9 million repair parts and accessories for appliances, lawn and garden, HVAC, vacuums and electronics. You have access to wholesale pricing to boost your margins, excellent vendor support and no money out of your pocket to start. “PartScription is an add-on category you can have without the expense of stocking any extra products,” says Blish- Mize Marketing Manager Don Miller. “It gives you the opportunity to sell products so your customers won’t have to go down the street to get what they need.” #1 PartScription is an important service to give to your customers. With the economy causing many people to monitor their spending more closely, more people are keeping household items like appliances and outdoor power equipment longer. When something breaks, they’ll try to fix it themselves rather than buy a new one. Typically, those do-it-yourselfers assume that, if they’re going to fix some- thing like a major home appliance, they should head to a specialty retailer, con- tact the manufacturer or get online to see if they can find the right part. taking up any extra space? Would you like a niche that draws repeat traffic into your store?

PartScription’s online catalog makes it easy for you to order repair parts. Through Blish-Mize, you are one click away from your own, specialized wholesale pricing.

If you can make the parts ordering process easy for your customers, then they’re likely to come to you in the future when something breaks, and you’ll have a customer for life. In addition, repair parts are items big- box stores typically don’t carry. By using PartScription to offer these items in your store, you give shoppers one more reason to come to you, and you strengthen your standing as a one-stop shop for all mainte- nance and repair needs around the home. “PartScription provides competitive wholesale prices, enhanced service to cus- tomers while driving profits, store visits and additional sales,” says PartScription President Kevin Price. #2 You will have a complete selection of products. Very likely, you’ll be the only one in your market who can make it easy to

order repair parts. But even if there are other choices in your market, you can still be the dominant player, even against Internet competitors. “Because we have such a comprehensive selection and competitive prices, we neutralize your Internet competition,” says Price. The benefit of getting items through PartScription is that you’ll have access to parts for major name brands, like GE, Sony, Whirlpool, Maytag and Husqvarna. In addition to one-time repair parts, parts include items customers will need again and again, like refrigerator water filters,

or vacuum bags, belts and filters. Once your customer sets up an

account with you online, that customer can view previously purchased parts and can keep track of the model numbers of appliances and equipment they have,

26 Spring 2013 • Hardlines Strategies