Spring 2013 Hardlines Strategies

STORE PROGRAMS

get proprietary pricing, which is available only through Blish-Mize. This wholesale pricing allows you to set your own margins and is much lower than what customers will find if they simply log on to PartScription without going through your store. Net margins can be 20 percent and more on most items, well above margins on items in the rest of the store. Make sure all employees watch the PartScription training video, which shows them how to find the wholesale price when they’re ordering parts for customers. PartScription has 57 warehouses nationwide that it uses to ship parts. Delivery is fast and the customer can have the item shipped to your store. Get Started Today If you’d like to take PartScription for a test run, go to your customer account on www.BlishMize.com, then click on the PartScription Catalog link under the Services & Programs menu. You can also visit Kevin What’s Available? Here are some of the commonly requested parts from the PartScription website. Fridge: Water Filter, Bin, Shelf, Ice Maker, Gasket Mower: Blade, Wheel, Air Filter, Spark Plug HVAC: Igniters, Sensors, Blower Motor, Burners Vacuum: Belts, Bags, Filters, Hose, Brushes, Fittings Dryer: Heating Element, Knobs, Lint Filter, Door Parts Snow Blower: Belt, Shear Pins, Shave Plate Range: Bake Element, Burner, Igniter, Cooktop Electronics: Remote Control, Cords, Adaptors, Chargers

You can quickly access the PartScription catalog through your customer account on www.BlishMize.com.

which makes future ordering of parts faster and easier. The ordering process is easy and accurate, too. Before he started using PartScription, Jim Bishop, owner of Vesta Lee Lumber in Bonner Springs, Kan., ordered parts from the manufacturer. “My biggest worry was that we would get the wrong part and frustrate the customer,” he says. “With PartScription, that has never happened. Their customer service department is always very helpful, fast and accurate when we need help.” because of its low up-front cost. Typically, when you get into a niche category, you invest in a few SKUs, dedicate a few feet of shelf space and see what sells. There’s always a risk involved because if people don’t buy those specialty items, you’re stuck with inventory. Because it uses an online catalog, PartScription eliminates that risk. Every dollar you earn goes directly to your bottom line without overhead to worry about. For its wholesale customers, PartScription has a generous 60-day return policy. Customers only order what they need, and you don’t have to stock anything. You can also order parts by phone. #3 PartScription is a low-risk investment. PartScription is the perfect niche

Of course, if you want customers to take advantage of this service, you have to advertise it. PartScription offers a free customized consumer brochure as well as a free counter display. #4 You can enhance your online presence. Online shopping is becoming more and more the norm for all ages of customers. No doubt that when they have a part they need to order, many customers automatically turn to the Internet. What is your store doing to reach those customers? PartScription has made it easy for you to place its catalog on your store’s website. It’s an easy way to enhance your store’s website and give you one more point of access to online shoppers. When they come to the store to pick up their parts, they’ll likely browse and buy something else. And, the more you can offer shoppers online, the more often they’ll return to your store’s website to see what else is new.

#5 Blish-Mize offers competitive, wholesale pricing.

Because of the partnership between Blish-Mize and PartScription, you also

Price in booth #933 at the upcoming Blish-Mize Buying Market in March.

28 Spring 2013 • Hardlines Strategies

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