Spring 2016 Hardlines Strategies

CUSTOMER PROFILE

“We filled out the rest of the store with products from Blish-Mize,” he says. It was an easy decision to use Blish-Mize as the store’s supplier, Koppen says. He had previous experience working with Denver Randol, his current Blish-Mize sales representative. “Denver was actually one of the first people I talked to when thinking about plans to open my own store,” he says. “I already had a good relationship with Denver, and Blish-Mize offers great service and pricing. He helped us get an awesome opening order together.” His connections helped when it came to customers, too. “We live in a small, tight-knit community,” Koppen says. “I got to know a lot of homeowners and contractors in all those years of selling paint. When we opened our doors, they came right into our store. Now, in my own store, I have the same

The customer base at Summit Paint and Stain, where Koppen and VanderPloeg are the owners and only employees, is made up of about one-third homeowners and two-thirds contractors.

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12 Spring 2016 • Hardlines Strategies