Spring 2017 Hardlines Strategies
OPERATIONS
If you have pallets you plan to throw out anyway, put them on the salesfloor instead. Display them outside with your lawn and garden products, or merchandise them with your paint to get people thinking about their unlimited uses. Matchy-Matchy Big-box retailers are known for their willingness to price match, and sometimes that’s all it takes to get return customers. Study the ads for your local competition, and put up signage to let customers know you price match. Everything in One Basket To track sales, encourage employees to walk the aisles and hand out baskets to shoppers. During high-traffic times, station an employee at the front of the store to greet customers and hand
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38 Spring 2017 • Hardlines Strategies
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