Spring 2018 Hardlines Strategies

Building a Facebook Ad It’s time to put together an ad for your company. Visit facebook.com/business/products/ads to get started. 1. Choose an Objective This determines the best type of ad for your purposes. Your goal may be finding new customers, or maybe it’s promoting an online newsletter. 2. Select Your Audience Demographics, locations, interests and behaviors— Facebook wants to know it all. Different options can yield different results, such as finding existing customers on Facebook and attracting them to your page, or finding customers similar to your current ones.

3. Decide Where to Run Ads Facebook doesn’t feature ads only on its flagship app and site. Instagram, the photo-sharing service, is one option under the Facebook umbrella, as are several partner sites. 4. Set Your Budget This setting can range from as small as $1 a day to much, much more. Facebook will guide you on how to get the most exposure for your money. 5. Pick a Format Facebook offers a variety of options as to how you can promote your business, so it’s up to you to choose what you’d like to do with the appearance of your ad. Some options include a photo, video or slideshow.