Spring 2020 Strategies

3 Ways to Boost Brand Awareness

Share your hard work. Highlight new products or restocks of popular items when shipments arrive. Also, chronicle the product research you do twice a year at the Blish-Mize Buying Markets to show your customers you are on top of trends and are bringing back the items they want. Sharing your brand on social media requires an email address and a small weekly time commitment. Read these ideas to boost your brand with your followers, and turn to Page 10 to see additional tips and find a link to download your Social Media Toolkit.

Celebrate your team. Whether it’s a work anniversary or a team member who completed training, post a photo of them to share the good news. Your customers will celebrate with them, and it shows you have longtime, knowledgeable people on staff.

Tell your story. People love a good throwback. Include a brief company history on your About page on Facebook, and share the origins of your business in photos. On special anniversaries, or just when the mood strikes, post a photo from the archives to show how long your operation has been serving the community.

26 Spring 2020 • Hardlines Strategies