Spring 2020 Strategies

Pointed in the Right Direction When it comes to getting noticed through your inventory, a new tool called Pointy can help guide customers your way, and you don’t even need a website to get started. Pointy is a comprehensive solution that helps independent businesses put their products online, without needing to host their own website. Once you are registered, your company has its own landing page. The next step is to connect the Pointy device between your scanner and your POS to start loading products to the page and get noticed online. Every time you scan a product, Pointy loads the item details to your company’s online profile and connects that information to Google search results. When people near you search for that item or something similar, your business name will come up in their results.

After seeing a seminar at a Blish-Mize Buying Market, Rockdale Building Material Center connected Pointy to its POS system. The device lists every SKU you scan onto a consumer-facing website.

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