Spring 2020 Strategies

CUSTOMER PROFILE

industrial-size fittings. This year, he’s planning on adding a paint department. Drawing on his experience in hardware, Stortenbecker has been curating his selection with quality brands he knows are successful. He’s also added a line of major appliances from Whirlpool, a program he can bill through Blish-Mize. Getting the Word Out Area shoppers have several options, including out-of-town big-box stores, where they can go for hardware. Stortenbecker wants to redirect those footsteps to his business. In addition to a unique variety of products—one of his latest niches is a selection of gourmet jams and jellies—he’s taking practical steps to improve the customer experience. Since appliances have become an important part of his business, Stortenbecker partnered with a local handyman who provides installation and repair services on any new appliance sale.

By bringing in more consumer categories such as pet food, Stortenbecker is transforming his store into one that will cater to a wide range of customers.

Stortenbecker has been expanding his core hardware product lines to attract more DIY customers. One of his strategies has been to curate selections of items from quality brands, which he has been able to do through his partnership with Blish-Mize.

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