6 Components of an Effective Display
Sharp Assembly Show products assembled and out of the box so customers can touch them and understand how they work.
Curated Assortment Let customers see the wide
assortment of products you carry in the highlighted category and how it differs from your competitors.
Targeted Signage Reinforce your merchandising message with clear, concise signage. You can use signs to draw attention to a sale or to boost impulse buys.
Seasonal Suggestions Change displays with the seasons to remind customers of the products they’ll need for upcoming projects.
Add-on Sales Boost transaction size by suggesting the necessary accessories that go with the tool or project you are selling.
Custom Displayer You likely can construct a simple but effective merchandiser using materials you already have around the store.
Hardlines Strategies • Spring 2021 19
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