Spring 2021 Hardlines

CUSTOMER PROFILE

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They also added interior paint, plumbing and electrical departments and expanded the store’s selection of power tools. They added to the store’s Milwaukee line and added a DeWalt line of products along with offerings from Midwest Fastener and bathroom fixtures and lights. The store also has a lawn and garden section. “We’ve taken it from maybe $15,000 of merchandise to $150,000” Chupp says. The new store location even includes a sales lot with portable buildings, as Chupp remains a dealer for his former business. The final missing touch for the store is new signage, which Chupp says he hopes to have up in time for the grand opening planned for March.

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40 Spring 2021 • Hardlines Strategies