Spring 2021 Hardlines
ONLINE TRAFFIC
people shopped at home centers and hardware stores (compared to specialty stores or discount/department stores). 3 TOP REASONS 1 Convenient location 2 One-stop shopping
Where people seek more information before buying: 39% Friends/relatives 33% Online video 29% Home improvement retailers
3
Great product selection
Source: 2020 Home Improvement Retail Selector Study, HIRI/IHS Markit
Hardlines Strategies • Spring 2021 9
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