Spring 2022 Hardlines Strategies

2. Focus on Culture Rather than hiring for a specific job opening, look for workers who fit in well with the team and who can be trained to do well in a certain role. Your company’s culture can be a major selling point in attracting quality employees. The PricewaterhouseCoopers 2019 Future of Recruiting Survey found that the top influences for accepting a job offer were overall compensation at 38 percent, company location at 34 percent and company values and culture at 29 percent. Tony Lee, vice president of editorial for SHRM and the organization’s authority on recruitment trends, says the paradigm for hiring has changed. “It used to be that business owners could be picky and choose the applicants they thought would be the best hire in terms of customer service, knowledge or retention,” he says. “In today’s climate, all of those are important, but in many cases they are secondary to selling the opportunity to the candidate. In this market, you have to be proactive and assertive. If a store owner wants enough staff to function, they’re going to need to recruit.”

413

26 Spring 2022 • Hardlines Strategies