Spring 2022 Hardlines Strategies

3. Find Friends Maston from SHRM predicts that technology and the digital world will continue to trend into the future. She says SHRM members are specifically looking for resources on virtual resumes and interviewing. “Even before the pandemic, employers had been relying on and turning to interviews via virtual outlets,” Maston says. “Looking toward the future, I would not be surprised to see more employers and employees embracing technology during the hiring process. Instead of sending a cover letter, a job applicant might send a link to a TikTok video explaining why they want that job and why they would be a good candidate.” While you don’t need to set up a brand new platform just to find new employees, sharing your open positions on social media and asking existing employees to share those posts with their Facebook friends can lead to hires. A real-world benefit of asking current employees to share the post is that employee referrals often result in loyal, engaged workers. Lee says establishing an employee referral

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28 Spring 2022 • Hardlines Strategies