Spring 2022 Hardlines Strategies

CUSTOMER PROFILE

Niche Needs BES Supply Offers Specialized Service With a Smile

The staff at BES Supply receives specialized training to be able to serve the specific needs of mining and industrial customers.

F or nearly 20 years, workwear, safety equipment and fire-retardant clothing, outfitting and servicing the industries that took Carlsbad, New Mexico, from a sleepy settlement to a bustling city with booming industries and growth. BES Supply has been the go-to place for

to purchase when renting or buying heavy equipment. “We began selling items like hard hats and safety gear for lifts and cranes,” he says. “In the early 2000s, the retail side became so successful that we moved the supply store into its own building, and it has gradually turned into a complete industrial supply house.” As the company grew, Brininstool changed the name of the supply side of the company to BES Supply to reflect the company’s new focus on industrial supplies. In 2003, he expanded the heavy equipment rental and sales side of the business and added a new location in Artesia, New Mexico. Soon after, he started selling supplies out of that store.

Tucked into the base of the Guadalupe Mountains on the banks of the Pecos River, Carlsbad saw the highest rates of growth in the state last year. Eddy County, with Carlsbad as its county seat, experienced a population growth of 15.8 percent in 2021. Driving that growth are the area’s prominent industries—potash mining, salt mining, refineries and tourism— and BES Supply serves as a main supplier for workers in those industries. BES Supply started in 1994 as a heavy equipment rental and sales business called Brininstool Equipment Sales, says owner Joe Brininstool. Several years later, he started adding safety equipment and supplies for customers

30 Spring 2022 • Hardlines Strategies