Spring 2022 Hardlines Strategies

CUSTOMER PROFILE

Just like with the first location in Carlsbad, the supply side in Artesia started secondary to the heavy equipment but quickly grew into its own entity. Currently, 75 percent of BES Supply’s customer base is from the oil and gas industry and the remaining 25 percent is split between construction and other types of manufacturing in the area. Employees Equal Success Brininstool credits his friendly, helpful and knowledgeable employees for the company’s success. In 2012, he hired Anne Shoemaker as store manager, who has been instrumental in building a productive team. “It’s our people who allow us to compete and be successful,” Brininstool says. “Anne has done an incredible job bringing in some good people.” Before taking the manager role at BES Supply, Shoemaker managed hotels. She applies her business degree and experience gained in the hospitality field to her role as manager, overseeing both locations. She says working in the hotel

Store manager Anne Shoemaker uses her experience in the hospitality industry to serve the customers of BES Supply and train her employees to provide top-notch customer service.

From safety gear to fire-retardant clothing, BES Supply sells a wide array of speciality products for the mining, gas and oil industries. The store also has a large selection of general hardware and tools for professional contractors.

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