Spring 2022 Hardlines Strategies

ONLINE TRAFFIC

1

NEGLECTING COMMENTS

Your social media is like another location of your business; you wouldn’t ignore a customer in your store, so you shouldn’t ignore their comments either. You don’t have to respond to every single comment, but you should regularly check to see what customers are saying. A diplomatic and empathetic response to a negative comment can go a long way to solving the issue and smoothing things over.

5 Tips to Boost Engagement 1 Introduce your staff on video 2 Go live 3 Host giveaways 4 Share customer product reviews or testimonials 5 Show DIY project before/afters

2

POSTING ONLY PHOTOS

Mix it up by adding videos, sharing posts from other pages and running interactive posts. Many social media platforms make it easy to engage with your audience with options like live streaming, Q&As and polls you can post right from your account. You can also create special offers and promote any job openings. Different types of posts will keep your social media fresh and relevant.

3

LONG POSTS

The perfect length for a social media post is a tricky recipe to nail down. Hubspot found that Facebook posts with 40 characters had more engagement than longer posts, but the ideal length depends on each page’s audience and social media platform. Create different posts to include both longer and shorter content and then see which posts perform the best.

4

POSTING THE WRONG SIZE PHOTO

Most social media platforms require a specific photo size. Guidelines are frequently available on the platform or shown during the posting process. Posting a wrong-size image can make it blurry, cluttered or difficult to read. For example, Facebook’s guidelines for post photos is 1200 x 620 pixels and smaller than 8 MB. It also has guidelines for cover and profile pictures available.

5

IGNORING ADS

Social media advertising can be an inexpensive and easy way to expand your page’s audience. Most social media channels provide how-tos and FAQs for setting up and running ads from your business on its platform. Through Facebook ads, you can target people based on who has visited your website, signed up for an email list or by ZIP code.

Hardlines Strategies • Spring 2022 7