Strategies_Fall2025

VENDOR VIGNETTE

Meet Noam From SILIGUN 6 Questions on Business Growth and Life with Noam Barel

Strategies (S): Tell us about your history with SILIGUN and Blish-Mize? Noam Barel (NB): We first learned about Blish-Mize through the Hardlines Distribution Alliance Conference, where we connected with some of the wonderful staff—Katie Hanshaw, Blish-Mize administrative assistant,

S: What excites you most about the future of the independent hardware channel? NB: The constant reinvention of timeless tools excites me the most. It’s amazing to see how even age-old products can be completely reimagined through innovation. The creativity in this industry never stops, and that energy is what keeps it so dynamic and rewarding to be part of. NB: It’s tough to choose, but I’d say both our Classic SILIGUN and the new SILIGUN PRO are equally essential. The Classic put us on the map—it’s compact, mess-free and easy to use. The SILIGUN PRO, which we launched this year, takes it to the next level for professional use. I believe they’re both must-haves in any toolbox and solve real problems that users face every day. S: What is your dream vacation? NB: That’s easy—Ibiza. I travel there every summer to unwind, recharge and enjoy the beach. It’s my personal paradise and a place that helps me come back to work with a fresh perspective and new energy. S: Which of your products is your favorite and why?

in particular, was instrumental in guiding us through the process.

The connection we built with Katie helped open the door for us. We were thrilled when we got into the Blish-Mize warehouse, and it’s been a great partnership ever since.

S: What do you enjoy about Blish-Mize Buying Markets?

Noam Barel Chief Operating Officer

NB: We love the Blish-Mize Buying Markets because they’re an incredible platform for connecting directly with Blish-Mize members and staff. Being there in person allows us to showcase our products hands-on, get real-time feedback and build meaningful relationships within the independent hardware industry. It’s also a great opportunity to learn and be inspired by what others bring to the table.

S: What did you want to be when you grew up? NB: Growing up in Israel, I dreamed of becoming a soccer player. I was pretty serious about it and truly believed I had the potential to go far. While life took me in a different direction, that same passion and drive carried over into building and growing SILIGUN.

Stop by to chat with Noam and see everything SILIGUN has to offer at Booth #201 at the Fall Buying Market!

32 Fall 2025 • Hardlines Strategies