Strategies_Spring_2025

MARKET PREVIEW

Between the fall and spring market in 2024, the number of Buying Market App users doubled, and Blish-Mize vice president of sales and marketing Clay Uhrmacher expects the Buying Market App to become more widely used at the upcoming spring market. Kane says the Buying Market App has been updated with broadened search, a scan button, enhanced directory, item count and an easier checkout. One aspect of the Buying Market App customers should be aware of as they make plans for purchasing at the spring market is the Sponsor Deals. By sponsoring the Buying Market App, the participating vendors have an opportunity to bring more traffic to their booth. Once the customer meets the requirement for the booth, they will then scan a QR code which will automatically check the vendor off of the game. Before the market closes on Saturday, customers must visit the Sales and Marketing booth to receive their tickets earned by visiting and completing the tasks at the sponsoring vendors booths. Tickets earned will be entered for a chance to win $1,000. Drawing will be held at 11:05 a.m. on Saturday. Ahead of the market, Uhrmacher says customers can build their orders in the Buying Market App, giving them more prep time so they can focus on walking the show floor while attending the market. “Customers can start getting their orders into their carts on the Buying Market App, then once they check into the show,

Explore Additional Market Programs

Assortment Avenue Visit Assortment Avenue for popular assortments and merchandising tips for appealing displays.

Aisle Openers Explore endcap and impulse displays from stocking and non-stocking vendors.

Interactive Sponsoring Vendor App Game Visit sponsoring vendor booths to learn how to qualify for an exclusive prize ticket .

Sponsor Event To join the Thursday and Friday night drawings, visit sponsoring vendor booths and ask how you can qualify for the chance to win a prize drawing.

Browse Market-Only Opportunities Stop by these areas at the Spring Buying Market to discover new products, merchandising strategies and market-only deals.

Surprise Buys Get mystery deals on special products from 8-11 a.m. and stay for the Surprise Buys drawing Saturday at 11:15 a.m.

Market Coupons In-person attendees get access to market coupons for exclusive deals. ShowStarters Spiffs will be paid from 4-7 p.m. Must buy 8 of 16 for $50 or all 16 for $100. There will be no drawing.

Traffic Builders: Stackout Event

Explore 68 heavily discounted product stackouts on display.

Market Attendee Terms Attend our Spring Buying Market and receive a 4% cash discount and 60-day terms on all market warehouse purchases. Spend $6,000+ in market warehouse purchases and double your dating. Ask your Blish-Mize sales representative for complete details.

they’ll be able to send their orders from their phones,” Uhrmacher says.

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