Strategies_Spring_2025

MARKET PREVIEW

E-Commerce Implementation Blish-Mize is connecting its dealers with New Media Retailer, a website development partner that will assist stores in enhancing their e-commerce functionality, updating existing websites, or creating entirely new ones. “New Media Retailer not only offers e-commerce capabilities, but they can also build your Google Profile Management to make your store a one-stop-shop,” Kane says. Uhrmacher says New Media Retailer offers website creation at a reasonable price for customers and hopes stores participate in the e-commerce push, all while connecting to the store’s point of sale system to sell the products they carry. For customers who implement e-commerce in their store, Uhrmacher says for now, the program will only allow users to order online and pick up their products in-store but eventually will be able to offer deliveries. “A lot of our customers have websites and it takes a lot of time to keep them updated, so we hope this partnership makes it easier to keep websites fresh and up to date,” Kane says. Kane says the e-commerce program takes around six to eight weeks to get stores fully set up. New Media Retailer also assigns a customer service representative to each store who will help keep their website up to date and fresh. Interested stores may contact their Blish-Mize sales representative.

Hardlines Strategies • Spring 2025 13