Strategies_Spring_2025

CUSTOMER PROFILE

“People ask me all the time if I’m ever going to stop selling and my answer is always no because my customers are my customers,” Manny says. “I am where I am because of my customers. You never know when things can take a turn for the worse. One day I’m here and the next day, I’m asking my customers for a job.” Celebrating 10 years in business, Manny reflects on the company’s growth while maintaining its founding principles. “We treat the customer buying $50 worth of supplies the same as the one placing a $5,000 order,” Manny says. “Every customer is offered water, snacks and, most importantly, personalized attention.” Manny attributes Iron Horse Supply’s success to the relationships he built early on and his refusal to turn customers away. “Our customer service is out of this world,” Manny says. “We bend over backward for our customers and make sure they know we’re out there getting what they need, whenever they need it.”

Iron Horse Supply owner Manny Morales never turns down a sale. If he can secure the product, he’ll make the sale.

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