Strategies_Spring_2025
CUSTOMER PROFILE
Today, Moody’s Hardware carries traditional hardware products but also has a large sporting goods section, where Little says she offers live bait and fishing and hunting licenses. After Little had been open for a few months, she searched for a secondary supplier for her hardware category, leading her to Blish-Mize. “When we were looking, we heard really good information about them and the warehouse is very close to us,” she says. “That’s a huge benefit, and they’re a great fit.” Little’s store also utilizes prime floor space in the front to highlight local vendors, giving them a platform to start selling their products. “When we opened, I made a spot in the front of the store right where people walk in, and every month, we give two or three local artisans that space to sell their products,” Little says. “We give them 100% of the profit.” Little says the small local section in her store attracts a lot of customers. She recognized that operating in a small community meant success would depend heavily on local support.
The first section customers see in Moody’s Hardware is stocked with local products from multiple vendors that includes young children to retirees.
Booth # 706
Booth # 142
,
26 Spring 2025 • Hardlines Strategies
Made with FlippingBook Digital Publishing Software