Strategies_Spring_2025

CUSTOMER PROFILE

“Our customers are truly the best,” Little says. “They’re patient and understanding when we operate like a smaller business but and they consistently choose us first before turning to big-box stores.” Since Little didn’t come from a hardware background, she learned how to persevere in getting a business off the ground through other avenues, including founding the Children’s Stroke Foundation of the Midwest. She started her foundation in 2017 after her son, Jace, experienced a stroke in the womb multiple weeks before his expected due date. “When he was born, our doctors told us he would never walk or talk, and yet, here he is,” Little says. “He’s 12 years old and doing everything that a typical young boy would do. From this experience, I learned that nobody can tell you what to do. The determination I learned through this helped me not give up when starting my business.” From pregnancy complications to construction woes to customers not taking her seriously, Little overcame many challenges before starting her business.

Moody’s Hardware owner Shiloh Little plans to make her foundation a part of her store’s community involvement.

Booth # 510

28 Spring 2025 • Hardlines Strategies