Strategies Spring 2026_No Crops

CUSTOMER PROFILE

A Business Built on Relationships 417 Lumber remains a family-first operation. Many employees work with spouses, children or siblings. Phelps says that family-first culture shapes how he treats customers and what he looks for in a partner. “We’re one of the last small shops in a market full of big companies,” he says. “Blish-Mize still gives personal attention, and that’s rare now. It’s why we’ve stayed with them.” The Branson West store reflects that mindset. It reconnects the company with its contractor base, opens the door to custom work and builds on a partnership that started when the business was little more than an idea across a desk. Phelps says the expansion feels like a natural next step. “We’ve grown into a multi-million dollar company with two locations,” he says. “And we’re not done.”

417 Lumber leans into brands local contractors know and trust when stocking their shelves.

Booth # 204

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Booth # 220

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