suggestions from our customers.” In-person, friendly customer service is paired with a drive to help. “Our slogan is ‘When it’s time to fix, see us!’ and so when our customers walk in with a problem, we listen closely and do everything in our power to provide a solution,” Teresa says. “We make sure every customer who comes in is able to find what they are looking for, and if they do not, we make special orders and get it to them as soon as possible.” Products and Projects While farming is what brought the operation to fruition, the rock quarry industry drives much of the store’s sales today. “We sell a large amount of lumber, hydraulic hoses and other products to support the rock quarry industry in our area,” Teresa says. “While they make up a good majority of our customer base and play a factor in what we order, we value all of our customers and strive to provide any product they need.”

The growth has brought competition. The nearest big-box store is located about 14 miles away in Georgetown, Texas, but a chain store recently opened in Jarrell and sells some hardlines. “While we are currently the only hardware store in town, we know it is only a matter of time before a big-box store calls Jarrell home too,” Teresa says. “Having been here since 1954, we do have a loyal customer base and hope to continue earning their business as the town grows. We hope to gain the loyalty of our recent influx of new customers as well.” When it comes to serving customers both old and new, customer service sets the operation apart from its competitors and continues to help it build relationships with shoppers. “While we strive to keep prices affordable and lower than our competitors when we are able, we also make a point to greet each and every person who enters our store and ask how we can help them,” Teresa says. “Additionally, we ask for feedback and take

The rock quarry industry drives the majority of Danek Hardware and Lumber Co.’s sales.

Stop by Booth # 440

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