BM_FallStrategies2020-FINAL

CUSTOMER PROFILE

A Personal Touch Every Friday, Blish-Mize sales representative Jim Coley visits the Denver Wylaco branch. “Jim knows our company inside and out because he’s been calling on us since day one,” Curry says. “Having Jim call on us weekly to keep the different opportunities in front of us has been huge.”

“We sell all kinds of one-off stuff that we don’t stock in our stores because of all of the products Blish-Mize offers,” Curry says. “I wanted wylaco.com to be a one-stop shop, and they have allowed us to do that. We have more variety and diversity of product than we’ve ever had before.” A Change in Purchasing When Wylaco’s purchasing manager left the company three years ago, Curry and Juan Marquez, the Gypsum branch manager, saw an opportunity for growth. The company had done business with Blish-Mize for two years, but most of the business was limited to the Wylaco website offerings. “Our former purchasing manager was resistant to change. Wylaco has

been in business for a long time, and it had long-standing relationships, but sometimes you need a breath of fresh air,” he says. “When Juan and I took over purchasing for our locations, we streamlined our purchasing, and now instead of buying from 20 vendors, we buy from Blish-Mize that already has those vendors.”

“I started devoting more and more time to the website and adding products to it. It’s just grown and grown. Right now, we offer more than 15,000 products online.” —Frank Curry, Wylaco Denver branch manager

Using the products and services available from Blish-Mize, Wylaco Supply Co. has grown its product offerings and strengthened its operations. In 2019, the company made $1 million in purchases from Blish-Mize and received a new commemorative plaque to add to the collection.

36 Fall 2020 • Hardlines Strategies