HardlinesStrategies_Fall_2024

CUSTOMER PROFILE

“When Katie and I take meetings with new vendors or we’re considering new products, we always consider whether it would make sense on the website,” Curry says. “We’re also doing a bigger push in seasonal products online, like lawn and garden.” When it comes to the website, Curry loves to see the unexpected purchases that come through. He once had a customer purchase a pair of snips to send to a member of the military. The customer then purchased 12 more and sent Curry a photo of a group of people fixing a tank in the Iraq desert. “You never know what kind of impact you’re having,” he says. Growth by the Numbers A few years ago, Wylaco invested in accounting software that has allowed Black and Curry to more accurately track inventory. That project has allowed them to make more space in the warehouse for new products, something that the pair agrees is still a priority. “We’re still in the process of organizing our warehouse. We haven’t gotten this far without

Wylaco Supply Co. carries multiple tool brands but DeWalt is one of its bestsellers.

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26 Fall 2024 • Hardlines Strategies