HardlinesStrategies_Fall_2024

CUSTOMER PROFILE

making any changes,” Black says. “We’re comfortable with the two branches we have and how much area we cover, but we want to grow.” Black says a lot of the new products that come into the business are driven by the sales team they have in place. Currently, each branch has about four inside and outside sales representatives. “So much of the business we do is determined by our sales team,” she says. “They go out into the field and talk to their contacts and find out what people are looking for. Then we can more often than not bring it in.” And Wylaco’s relationship with Blish-Mize makes that easy, Curry says. “Blish-Mize is a reliable partner,” he says. “We can get things our customers are asking for, and we can get them in quickly. Sometimes, our customers may ask us for something a little strange, and I think, ‘I wonder if Blish has that,’ and they do. It helps us service our customers.” “Blish-Mize is a reliable partner. We can get things our customers are asking for, and we can get them in quickly.” —Frank Curry, Wylaco Supply Co.

Wylaco Supply Co. CFO Katie Black joined her family’s business in 2016.

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