Creating Effective Displays

KEEP AT EYE LEVEL Display the most profitable items between the belt and eye level. This is the bestselling height on any display.

THINK VERTICALLY Display similar goods up and down along the gondola rather than stretching them out along a shelf.

FILL SPACE Display as much merchandise on the shelf as possible so you can avoid backroom stock.

MANAGE PRICES No display is fully effective or complete until the merchandise is priced and consistent with what is in your POS.

UTILIZE SIGNAGE Use point-of-purchase signs to call attention to popular items in each department.

38 Spring 2023 • Hardlines Strategies

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